Friday, May 29, 2009

Study: DVRs are top threat to ad effectiveness - SmartBrief


Study: DVRs are top threat to ad effectiveness
SmartBrief, DC
An overwhelming majority of advertising executives -- 83% of them -- say that DVRs will be the top threat to ad effectiveness during the next three years, according to a study that will be officially released next week by the DVR Research Institute. ...
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