Wednesday, January 27, 2010

Nielsen Unveils Plans for 'Extended Screen' Online, TV Measurement Service - Media Buyer Planner


New York Magazine

Nielsen Unveils Plans for 'Extended Screen' Online, TV Measurement Service
Media Buyer Planner
The online ratings will be combined with Nielsen's C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data ...
Nielsen To Add Online Viewing To Overall Ratings Tally This Fall… TVOvermind
Nielsen to combine TV, online ratings Variety
Nielsen Ratings to Count Online Viewing: Far More Ads Likely to Follow New York Magazine
Cinema Blend  - Zap2it.com (blog)  - Lost Remote
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