 Daily Research News Online | DVR metric row heats up as Nielsen hits back at AAAA Research Magazine Erichson said, “Given the growing penetration and usage of DVRs, we believe the research is undeniable in suggesting that live only ratings no longer offer ... Shocker! Local advertisers don't want to pay for DVR viewers either TVbytheNumbers Association of National Advertisers Join Protest of Nielsen's Metric Switch AdAge.com Local Ratings Controversy: Nielsen Angered By 4As' Claims MediaPost Publications MEDIAWEEK - MEDIAWEEK all 9 news articles » |
Sunday, November 29, 2009
DVR metric row heats up as Nielsen hits back at AAAA - Research Magazine
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