Nielsen to add same-day DVR data to ratings in January - Research Magazine

New York Times

Nielsen to add same-day DVR data to ratings in January Research Magazine ... after its research found that 63% of programmes were watched on the day they were recorded on digital video recorders (DVRs), some within an hour. ... Television Viewing Hits Record High, Averages Nearly 5 Hours/Day per Person Media Buyer Planner U.S. TV viewing at all time high in 2008-09 Reuters Americans Channel More TV: Viewing Up 20% From 1999 Mediapost.com Tampa Tribune  - Inside TV (blog)  - New York Times all 43 news articles »

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